SEO Setup

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Marketing > SEO Setup

SEO setup settings img 1 part1.png SEO setup settings img 2 part2.pngSEO Setup allows Administrators to create default meta tag values which will appear on your Pages to increase SEO optimization. Default SEO Settings can be overridden Products, Categories, and Content Pages SEO tabs of this section.

Administrators can use Substitution Variables as the default meta tag text that will be substituted with the appropriate values at runtime when the page is displayed.

Ex: Shop now at mystore.com for <NAME> will have the Product, Category, or Content Page Name substituted into the meta tag when the appropriate PDP is displayed.

Any string of text can be concatenated with the Products, Categories, or Pages Substitution Variables--which are then displayed as page SEO Title, SEO Description, and SEO Keyword.

Substitution Variables

Detail Description
<NAME> Will substitute the Product Name, Category Name or Content Page title.
<PRODUCT_NUM> Will substitute the Product Number (only for Product Pages).
<SKU> Will substitute the Product SKU (only for Product Pages).
<BRAND> Will substitute the Product Brand (only for Product Pages).

Default SEO Settings

Marketing > SEO Setup > Default SEO Settings Level

If SEO settings are not defined for a Product, Category, or Content Page, then data for SEO Title, SEO Description, SEO Keyword are rendered from the Default SEO Settings.

Detail Description
Store Settings Default SEO Settings can be managed at the [[Stores] level.
SEO Product Title Can add Subtitution Variables for SKU, Name, Product Code, and/or Brand details for SEO optimization.
SEO Product Description Can add Subtitution Variables for SKU, Name, Product Code, and/or Brand details for SEO optimization.
SEO Product Keyword Can add Subtitution Variables for SKU, Name, Product Code, and/or Brand details for SEO optimization.
SEO Category Title Can add Subtitution Variables for SKU, Name, and/or Brand details for SEO optimization..
SEO Category Description Can add Subtitution Variables for SKU, Name, and/or Brand details for SEO optimization.
SEO Category Keyword Can add Subtitution Variables for SKU, Name, and/or Brand details for SEO optimization.
SEO Content Title Can add <Name> Substitution Variables for SEO optimization.
SEO Content Description Can add <Name> Substitution Variables for SEO optimization.
SEO Content Keyword Can add <Name> Substitution Variables for SEO optimization.

Products

Marketing > SEO Setup > Products Level

SEO setup settings img 3 products list with out filter.png

SEO Settings can be added at the individual Product level with the help of the following fields:

Detail Description
Locale SEO settings done are localizable and can be according to the Locales selected on the demo site.
Name It displays the Product Name for which the SEO settings are being configured.
SEO Title Text entered in this field is displayed as the SEO Page Title on the webstore when the Customer goes to the individual product page.
SEO Description This is used to summarize a web page's content. Text entered here is displayed in the search results to let visitors know what a page is about before they click on it.
SEO Keywords Search Engines can use the keywords added here to search the respective products.
SEO Friendly Page Name This indicates the SEO friendly URL of the product page. (Ex., http://maxwellfinefoods.com/strawberry where 'strawberry' is the SEO friendly page name/URL of the Product)
Is Redirect If Is Redirect is enabled then all those customers visiting the previous URL will be redirected to the new SEO friendly URL


Edit Products SEO
Marketing > SEO Setup > Categories Level > "Edit" action

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  1. Edit Products SEO details
  2. Save progress using the "Save" button

Categories

Marketing > SEO Setup > Categories Level

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SEO Settings can be added at the individual Product level with the help of the following fields:

Detail Description
Locale SEO settings done are localizable and can be according to the Locales selected on the demo site.
Name It displays the Category Name for which the SEO settings are being configured.
SEO Title Text entered in this field is displayed as the SEO Page Title on the webstore when the Customer goes to the category page.
SEO Description This is used to summarize a web page's content. Text entered here is displayed in the search results to let visitors know what a page is about before they click on it.
SEO Keywords Search Engines can use the keywords added here to search the respective Categories.
SEO Friendly Page Name This indicates the SEO friendly URL of the product page. (Ex., http://maxwellfinefoods.com/strawberry where 'strawberry' is the SEO friendly page name/URL of the Product)
Is Redirect If Is Redirect is enabled then all those customers visiting the previous URL will be redirected to the new SEO friendly URL
Edit Categories SEO
Marketing > SEO Setup > Categories Level > "Edit" action

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  1. Edit Categories SEO details
  2. Save progress using the "Save" button

Content Pages Tab

Marketing > SEO Setup > Content Pages Level

SEO setup settings img 8 content pages after store selected fine foods.png

Edit Content Pages SEO
Marketing > SEO Setup > Content Pages Level > "Edit" action
  1. Edit Content Pages SEO details
  2. Save progress using the "Save" button

301 URL Redirects Tab

Marketing > SEO Setup > 301 URL Redirects Level

SEO setup settings img 9 301 URL redirects.png

Once a search engine indexes your webstore, you want to be able to keep those search rankings-- even if your page URL changes. 301 redirects tell search engines, "this page has been permanently moved to a new URL".

With the help of 301 redirects, Administrators can type in a new friendly URL for a Product or Category and automatically redirect Customers or search engines to the new URL--even if they type in the old URL. Now that's what I'm talkin' about!

301 Redirect Details

Detail Description
URL Redirect From CSR needs to enter an SEO friendly page name of a Product clicking on which the page needs to be redirected.
URL Redirect To Enter an SEO friendly page name of a Product to which the page needs to be redirected.
Enable this Redirection This needs to be enabled if the user wants to enable the redirection.


Add 301 URL Redirects
Marketing > SEO Setup > 301 URL Redirects-level > "Add New" button

SEO setup settings img 11 Add 301 URL redirect.png

  1. Add 301 URL Redirects details
  2. Save progress using the "Save" button
Edit 301 URL Redirects
Marketing > SEO Setup > 301 URL Redirects Level > "Edit" button

SEO setup settings img 10 Edit 301 URL redirect.png

  1. Edit 301 URL Redirects details
  2. Save progress using the "Save" button
Delete 301 URL Redirects
Marketing > SEO Setup > 301 URL Redirects Level > "Delete" button

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